Design
Hi, I'm Varad Redkar Digital Marketer | Google Ads & Performance Marketing Enthusiast
An aspiring Digital Marketer focused on Google Ads and performance marketing. I combine research, creativity, and data driven decision making to develop campaigns designed to improve visibility, attract qualified traffic, and support business growth.
Service
The campaigns below were developed as part of my Digital Marketing Program at IIDE – The Digital School. They demonstrate my approach to campaign strategy, execution, optimization, and performance analysis using real-world business scenarios.
Academic Projects

As part of my university coursework, I developed a complete Google Ads Search Campaign strategy for MetaShot. The objective was to apply performance marketing principles to a real-world brand by conducting market research, analyzing competitors, planning campaign structure, selecting keywords, and defining a data-driven advertising strategy.

I planned and managed a Meta Ads campaign promoting IIDE's Digital Marketing Masterclass to audiences in Cairo, Egypt. The campaign focused on driving high-quality landing page traffic through strategic audience targeting, creative testing, and performance optimization. By analyzing key metrics such as CTR, CPC, CPM, and Landing Page Views, I identified the best-performing creatives and audience segments to improve campaign efficiency.
SKILLS
Paid Advertising
- Google Ads
- Meta Ads
- Performance Marketing
- Campaign Optimization
Marketing Strategy
- Campaign Strategy
- Audience Research
- Customer Persona Development
- Competitor Analysis
Analytics
- Google Analytics 4
- Data Analysis
- Conversion Tracking
- Performance Analysis
Tools
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Keyword Planner
- Canva
- Microsoft Excel
- Google Sheets
ABOUT ME
I’m someone who’s driven by curiosity. I enjoy understanding how things work, whether it’s a memorable advertisement, a marketing strategy, or simply discovering a new place on a bike ride. I believe there’s always something new to learn, and that’s what keeps me moving forward.
My journey into marketing started long before I studied it. I found myself watching old advertisements not because I had to, but because I genuinely enjoyed the stories they told. That curiosity eventually led me to pursue Business Management with a specialization in Marketing, where I discovered that great marketing is about understanding people as much as promoting products.
Although I’m naturally introverted and usually quiet when meeting new people, I enjoy building genuine connections once I’m comfortable. During my college fest, I stepped outside my comfort zone by working in PR and sponsorship, collaborating with people and reaching out to potential partners. It taught me that growth often comes from trying things that initially feel uncomfortable.
Outside of work, you’ll usually find me riding to random places, trying new food, listening to music, or gaming with friends. I enjoy experiences that help me learn, explore, and create memories.
I believe in honesty, freedom, and continuous self-improvement. Every year, I aim to become a better version of myself by learning new skills, embracing challenges, and never giving up when things get difficult.
At the end of the day, I just want to keep learning, stay curious, and do my best in everything I take on.
Subscribe email and connect with me
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